British Yards into 2010
'Steady as we go' into 2010 for British yards
By IBI Magazine
The UK's major yacht builders — Fairline, Sunseeker, Princess and Sealine — are presenting new models at the ongoing Southampton boat show and expressing cautious optimism for 2010.
Derek Carter, CEO of Fairline, presented the Squadron 65 at the south coast show and announced that the Targa 58 would be launched at London in December and the Squadron 41 in mid-2010. Three additional boats are currently in development.
"The range was shrunk back to eight boats in 2008," Carter said at a press briefing. "But it will be back up to 11 in 2010-2011, when our average boat-life will be 2.5 years. We hope this moment will coincide with the market picking back up."
Sunseeker brought its production schedule forward by six months to present four world exclusives at Southampton — the 54, 60 and 130 Predator and the 80 Yacht.
"We've grown as a company, not declined," founder and managing director Robert Braithwaite said of the past year. "Over the next two years we have the 150ft-180ft Zeus range to introduce."
Princess unveiled the V78 (pictured) and the 78 Motor Yacht at Southampton and underlined the importance of product development during the downturn.
"Everyone's been talking about a difficult year," Simon Clare, head of marketing at Princess, told the press. "We're very conscious of investing in new products and new models. Today we're seeing the fruits of that investment."
Clare also mentioned Princess's plans to launch 32m (105ft) and 40m (131ft) models.
Managing director at Sealine Steve Coultate said that his company had 'got it right' with 'early and decisive' decisions at the beginning of the downturn.
"Worldwide dealer stock inventory is down by 45 per cent, which helps further down the chain and maintains strength in trading," he said at a press briefing. "We've centralised all manufacturing onto the one site, invested in new products and created more value for the clients through efficiency."
Sealine unveiled the F46 at Southampton. The company says its new products are outperforming the market by 10-20 per cent.
The PSP Southampton Boat Show runs from September 11-20 and this year features 500 exhibitors and almost 1,000 boats on show.
By IBI Magazine
The UK's major yacht builders — Fairline, Sunseeker, Princess and Sealine — are presenting new models at the ongoing Southampton boat show and expressing cautious optimism for 2010.
Derek Carter, CEO of Fairline, presented the Squadron 65 at the south coast show and announced that the Targa 58 would be launched at London in December and the Squadron 41 in mid-2010. Three additional boats are currently in development.
"The range was shrunk back to eight boats in 2008," Carter said at a press briefing. "But it will be back up to 11 in 2010-2011, when our average boat-life will be 2.5 years. We hope this moment will coincide with the market picking back up."
Sunseeker brought its production schedule forward by six months to present four world exclusives at Southampton — the 54, 60 and 130 Predator and the 80 Yacht.
"We've grown as a company, not declined," founder and managing director Robert Braithwaite said of the past year. "Over the next two years we have the 150ft-180ft Zeus range to introduce."
Princess unveiled the V78 (pictured) and the 78 Motor Yacht at Southampton and underlined the importance of product development during the downturn.
"Everyone's been talking about a difficult year," Simon Clare, head of marketing at Princess, told the press. "We're very conscious of investing in new products and new models. Today we're seeing the fruits of that investment."
Clare also mentioned Princess's plans to launch 32m (105ft) and 40m (131ft) models.
Managing director at Sealine Steve Coultate said that his company had 'got it right' with 'early and decisive' decisions at the beginning of the downturn.
"Worldwide dealer stock inventory is down by 45 per cent, which helps further down the chain and maintains strength in trading," he said at a press briefing. "We've centralised all manufacturing onto the one site, invested in new products and created more value for the clients through efficiency."
Sealine unveiled the F46 at Southampton. The company says its new products are outperforming the market by 10-20 per cent.
The PSP Southampton Boat Show runs from September 11-20 and this year features 500 exhibitors and almost 1,000 boats on show.
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posted by EMS @ 6:29 PM
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