Monday, January 18, 2010

London Boat Show 2010


London show rallies over final weekend

By IBI Magazine

No doubt with a sigh of relief the organisers of the 2010 Tullett Prebon London International Boat Show, National Boat Shows (NBS), have announced that attendance for the show, blighted for much of its 10-day run by horrendous weather conditions, registered a total final attendance of 102,655 (just nine per cent down on 2009), a figure that last week must have seemed near-impossible given a backdrop of some of the UK's worst weather conditions in over a decade.

"To have welcomed over 100,000 visitors to the 2010 Tullett Prebon London International Boat Show, considering such adverse weather, has been reassuring for the Show and importantly the marine industry," said Andrew Williams, managing director of National Boat Shows. "Indeed, to have opened the show on time at 10am last Friday (January 8), with exhibitors and the show ready and waiting was an amazing achievement in itself. Feedback has been exceptional and despite a quiet few days at the beginning, the atmosphere within the halls and support from the exhibitors has been superb."

The show, which opened on January 8, was slow to get off the mark with London snowbound and harzardous traveling conditions forcing many to stay at home. Pre-ordered ticket numbers had however been doing well — the show had sold around 34,000 — but by day seven, 19,000 of those tickets had still to be used. All NBS could do was keep its finger crossed for a final bumper weekend. Unexpected heavy snowfall and further travel disruption on day six however led many to fear the worse. By day seven show attendance was down 18 per cent on the same time last year.

Inevitably mid-week exhibitor reports from the show floor were mixed given the quiet aisles over the first few days — though the general consensus appeared to be that committed boaters and most importantly those most likely to spend, had braved the weather and transport chaos to get to the event. With the weather improving, the final weekend gave the show the shot in the arm it needed, helping to nudge attendance into a more than respectable 100,000-plus.

Paul Strzelecki, chairman of National Boat Shows said: "This show has been a credit to our industry and those who work in it. We have met the dual challenges of terrible weather and a difficult economy with a spirit of positivity and enthusiasm which ensures that we start 2010 with renewed optimism, looking forward to the PSP Southampton Boat Show in September."



(18 January 2010)

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